Welcome to the Florists Only Blog!

We believe in a better way for florists to do business! At Flower Shop Network, we want to provide florists with helpful marketing tips and resources to help your business grow!

Tackling Valentine's Day Test Orders Jan 18, 2017 »

Valentine's day is quickly approaching. As one of the largest floral holidays of the year, it can be easy to send out an arrangement that might not be up to par with your usual bouquets. What happens if that order is a test order from local (or national) media?

Over the years, major news outlets have made test orders from online flower retailers, then broadcast their reviews live on national television. This has also happened to local flower shops with test orders from their local news sources.…

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5 Tips for Building Valentine's Day Sales Jan 11, 2017 »

Valentine's Day is upon us, and, as florists, we know that it's among the most hectic times of the year. We thought we'd help relieve some of the stress with a few tips for building your Valentine's Day sales.

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How the Power of Positivity Can Help Your Business Jan 05, 2017 »

What's your New Year's resolution? Did you make one? Most people begin the new year by saying they are going to reinvent themselves. You always hear the same, "New year, new me!" Sadly, many folks don't stick with this resolution, and quickly fall into old habits.

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Finding a Profitable Niche in the Floral Industry Dec 21, 2016 »

Many local flower shops are trying to compete with large big-box stores and are struggling to keep up. Stop spreading yourself too thin and start narrowing the scope of your services.

Capitalizing on a niche in the floral industry can set your business apart and lead to great success, but only if the niche is profitable and able to sustain your business.

When looking for a profitable niche, these three questions are crucial to consider.

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Boost Your Wedding Business With Bridal Shows Dec 14, 2016 »

Days after the engagement, brides begin the search for upcoming bridal shows and expos. These brides are not just looking for inspiration, but come equipped with schedules and planners ready to book vendors for their big day. Bridal shows are a cost effective way to reach your target audience. See how you can book more brides and boost your wedding business by showing your flower shop at bridal shows, expos and events.

The key to being successful at a bridal show is your preparation,…

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