We believe in a better way for florists to do business! At Flower Shop Network, we want to provide florists with helpful marketing tips and resources to help your business grow!
Mother's Day is almost here! Time to make last minute preparations and design decisions. Have you found yourself creating the same designs year after year? Or always using that same basket or vase? Mix it up this Mother's Day and give your customers a design even the most finicky mother would be proud of!
Carnations and roses are the flowers most commonly found in Mother's Day arrangements. Why not change that up by creating arrangements with orchids, succulents, and anemones?Click here to read more.
It's no secret that social media is an integral part of any marketing plan, no matter what business you work in. For florists, social media can be used to an even larger advantage because your business is all about visuals.
Beautiful photos and videos are important, but so are the captions that go with them. Think of the picture or video as your attention getter, then you use your caption to reel them in. The tricky part about writing captions is includingClick here to read more.
Millennials are difficult to reach. Florists in particular have had a tough time reaching this demographic. The Floral Marketing Research Fund has been doing consumer research to help florists overcome some of these difficulties. Here are some of the ways they have found that may help you out in your marketing efforts.
Flowers aren't always the first gift idea to come to Millennials' minds. Include different gift ideas using flowers in your promotions andClick here to read more.
You have a website and you have a Facebook business page. So, are you taking advantage of Facebook's "Shop Now" button that will take your Facebook visitors from your Facebook page straight to your website?
If you are fantastic, you are the ultimate marketer. If you aren't, no problem - we can help you through the steps of creating the "Shop Now" button. In a short amount of time, you too will be taking advantage of Facebook's "Shop Now" button.Click here to read more.
As a partner with florists, we've learned a lot about what it takes for our florists to run a successful flower shop. Creating beautiful designs is only part of your job. You also have to manage a business. Tim Huckabee has been guiding florists in their businesses for many years with his revolutionary approach to sales and customer service. You've probably seen his columns in SAF's Floral Management, Florists' Review, and Canadian Florist.
The Profitable Florist is his latest resource forClick here to read more.