Welcome to the Florists Only Blog!

We believe in a better way for florists to do business! At Flower Shop Network, we want to provide florists with helpful marketing tips and resources to help your business grow!


Mix It Up This Mother's Day Apr 28, 2017 »

Mother's Day is almost here! Time to make last minute preparations and design decisions. Have you found yourself creating the same designs year after year? Or always using that same basket or vase? Mix it up this Mother's Day and give your customers a design even the most finicky mother would be proud of!

Flowers

Carnations and roses are the flowers most commonly found in Mother's Day arrangements. Why not change that up by creating arrangements with orchids, succulents, and anemones?…

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Using Social Media to Help Grow Your Business Apr 21, 2017 »

It's no secret that social media is an integral part of any marketing plan, no matter what business you work in. For florists, social media can be used to an even larger advantage because your business is all about visuals.


Create Captivating Captions

Beautiful photos and videos are important, but so are the captions that go with them. Think of the picture or video as your attention getter, then you use your caption to reel them in. The tricky part about writing captions is including…

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Marketing to Millennials for Florists Apr 14, 2017 »

Millennials are difficult to reach. Florists in particular have had a tough time reaching this demographic. The Floral Marketing Research Fund has been doing consumer research to help florists overcome some of these difficulties. Here are some of the ways they have found that may help you out in your marketing efforts.

Millennials Need Reminders

Flowers aren't always the first gift idea to come to Millennials' minds. Include different gift ideas using flowers in your promotions and…

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Take Advantage of Facebook's Shop Now Button Mar 29, 2017 »

You have a website and you have a Facebook business page. So, are you taking advantage of Facebook's "Shop Now" button that will take your Facebook visitors from your Facebook page straight to your website?

If you are fantastic, you are the ultimate marketer. If you aren't, no problem - we can help you through the steps of creating the "Shop Now" button. In a short amount of time, you too will be taking advantage of Facebook's "Shop Now" button.

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Check out this great new resource for florists! Mar 22, 2017 »

As a partner with florists, we've learned a lot about what it takes for our florists to run a successful flower shop. Creating beautiful designs is only part of your job. You also have to manage a business. Tim Huckabee has been guiding florists in their businesses for many years with his revolutionary approach to sales and customer service. You've probably seen his columns in SAF's Floral Management, Florists' Review, and Canadian Florist.

The Profitable Florist is his latest resource for…

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