It's no secret that social media is an integral part of any marketing plan, no matter what business you work in. For florists, social media can be used to an even larger advantage because your business is all about visuals.
Beautiful photos and videos are important, but so are the captions that go with them. Think of the picture or video as your attention getter, then you use your caption to reel them in. The tricky part about writing captions is including important information in bite size pieces. One rule of thumb is to write captions that include the 5 W's: Who, What, When, Where, and Why. This can be difficult to do in just a couple of sentences.
You may want to tell your audience about each individual color, bloom, and technique that went into making an arrangement, but that won't be the caption that moves your viewers to take action. Instead, use your space wisely. Tell them a story about a romantic bouquet of blush pink peonies that is perfect for a fairy tale wedding under a flower arbor. The more relateable the caption becomes, the more interaction you will have.
Whether you love the hastag or hate it, it is here to stay. Using relevant hashtags is a great way to boost your social presence. They work best for Twitter and Instagram, but can be used on Facebook as well.
Always include a call to action in your social media posts! This will normally be in the form of a link to your website. This doesn't always mean linking back to your homepage. You can also link to specific holiday pages, or even other social media platforms! You can encourage customers to see more of your work and make it easy for them to make purchases. On Facebook and Twitter, you can insert a link into your post or with your photos. For Instagram, the link will be in your bio. If you always want to direct customers to your website, you can leave this link the same, but you also have the option to change it as needed.
When used in the right way, social media can be a great tool for growing your business. It can give your brand much needed exposure, and also lead to more sales generation. People are visual creatures. It's one thing to hear about how great a florist's work is. It's another to see it. Remember that when you create your social media posts, and use it to your advantage!