Let's pretend that you are looking to buy a new pair of shoes. You have never purchased this type of shoe before and are wary about buying them online. There are two websites that you are considering purchasing them from. The first website you visit looks nice and has the shoes that you want to buy. However the second website you look at has an entire page of reviews about the shoes you want to buy, advice on what outfit to wear with the shoes, and detailed information about the return policy. Which website would you buy shoes from?
As you can see, building customer trust is crucial to the buying process, especially online in the floral industry. You want to do everything you can to eliminate any concern or doubt that a potential customer has about buying from you. Here are three easy ways you can build customer trust and see your sales increase.
Encourage Online Reviews
Did you know that 90% of consumers read online reviews before visiting a business? Studies have also found that 88% of customers trust online reviews as much as personal recommendations. These statistics prove that customer reviews are vital to the success of your flower shop. If a customer is looking at your website and considering purchasing a flower arrangement, but they can't find any reviews about your service or quality they will most likely leave your website within minutes.
Do you make it easy for customers to quickly leave a review about their experience? With an FSN website, feedback requests are automatically sent to your online consumers. One email is sent to the sender asking about their buying experience. Another email is sent to the receiver encouraging a review along with flower care tips and an opportunity for them to send flowers to someone. These emails are designed with convenience in mind and make it easy for customers to leave their reviews.
When your website is full of great reviews, potential buyers feel confident placing their order.
You can also use the positive reviews on your social media pages and other promotional pieces. Click below to learn more about the many advantages that come with an FSN website like feedback reminders.
Show Your Expertise
Specific knowledge and special skills are necessary to be a florist. You have information about your industry that is not common knowledge to the general public. This makes you an expert! Showcasing your expertise will make customers feel confident purchasing form you. Share your expertise on social media, through blog posts, in newsletters, or simply when you are talking to customers in your store. Share the best tips to keep your flowers looking fresh on Facebook or sell tickets and host a gardening class at your shop. Don't be afraid to position yourself as an expert in your industry, because YOU ARE!
Have a Form of Delivery Confirmation
If a customer purchases a flower arrangement from your website, how do they know the arrangement was delivered safe and sound? You never want the sender to be left wondering if their arrangement was delivered to the right person at the right address.
You can alleviate your customers uneasiness with simple photo delivery confirmations with an FSN website. Before you make a delivery, take a quick photo of the arrangement on your phone. Then you can easily upload your picture that will be emailed to the sender!
This process shows your customers that you care about them and that they can trust you. The email also gives the sender another opportunity to purchase, and asks for their feedback.
Click below to learn more about how photo delivery confirmation works and other benefits that come with an FSN website.
Do you need a website for your flower shop? We're ready to work for you! Click the link to find out more about the powerful features that come with an FSN website!