In an ever-changing world, technology has taken a forefront in the way that we promote our businesses. The market changes daily, meaning the way you communicate with your customers also has to change. There are numerous ways to promote your flower shop, and the best option for other brands might not be the best option for yours.

Typically, social media is seen as the best way to promote your business in today's world. It might even seem like the answer to all your problems, but the truth is that social media isn’t for everyone. It can be a fantastic platform for any business if used correctly, but it can hurt you more than it can help if misused. Here are a few tips and tricks on how to use social media to promote your brand:

Keep Up With Your Presence

To use social media effectively, you must keep up with your digital presence. Your digital presence lets your customers know that you're there and still available to them. Customers will often research a brand on social media, but if they see that the brand has gone silent, say for a year or longer, they will assume the brand no longer exists. You have to consistently keep up with your page for it to be effective.

Pick the right platform

Choosing the right social media platforms is essential to your flower shop's social media success. You don't need to be on every single social media channel. It's necessary to consider your goals for using social media, and what you would like to get out of it. This will help you determine which platforms will be most beneficial to your shop.

If you are looking to increase brand awareness, build brand loyalty and trust, and interact with your customers, Facebook and Instagram could be excellent choices for you. A good rule of thumb is not to stretch yourself thin by being on a lot of platforms. Start with one platform, like Facebook, and put in the time and effort to post consistently. It’s always good to have one great platform than a bunch of okay ones.

Stick to Your Strategy

After deciding which platforms are right for your flower shop, you need to decide on a strategy to achieve your goals. Start by figuring out who your target audience is. Knowing who you are speaking to is essential because these are the people that will be buying your arrangements.

Once you figure out your target audience, you need to figure out what content you want to produce. Ask yourself is, "Would I want to see this from a flower shop?" The answer to this question will help you gain insight into what your customers want to see and will allow you to provide them with relevant content. Remember to remain consistent when posting content, but not overly ambitious. Create a posting schedule and a content calendar. This will allow you to post steadily while not over saturating your customers with content.

Finding Your Voice

Social media can be a bit overwhelming and feel like just one small voice in a huge crowd. However, every brand has the opportunity to be heard if done the right way. Utilizing the tools within the platforms can help you find your voice and gain followers. One of these tools is hashtags.

Hashtags are clickable search words, making it easier for people to find more posts about those topics and allowing your posts to potentially be seen by a broader audience. Try mixing generic hashtags, like #flowers and #florist, with more specific ones, like #YourShopName or #FallFlowers. Make sure that the hashtags you use are relevant to the post. For example, you don't want to use #Halloween on a Mother’s Day post.

Social media is a fantastic platform for florists to use when marketing their shops. Try some of the tips from above with your social media channels and let us know how they worked for you!