You have a website and you have a Facebook business page. So, are you taking advantage of Facebook's "Shop Now" button that will take your Facebook visitors from your Facebook page straight to your website?
If you are fantastic, you are the ultimate marketer. If you aren't, no problem - we can help you through the steps of creating the "Shop Now" button. In a short amount of time, you too will be taking advantage of Facebook's "Shop Now" button.
Log in to your Facebook business page.
Personal Facebook pages will not have this feature - another reason why you should have a business page for your shop and not a personal page.
Look for the blue button under your cover photo. Hover over the blue button and a drop down box will appear.
Click on the edit button in the drop down.
Now click the down arrow next to the "Make a Purchase or Donation" button. This will open up the options for the button.
Now choose the Shop Now option.
Now select the Shop On Your Website option. This will give you the ability to send your customers straight to your website to make a purchase.
Simply place the URL of the page you want your customers to go to in the box provided. You can take them to your home page or to any E-Commerce enabled page on your website. Then press save changes.
You can use this button as part of your marketing strategy by changing the landing page every holiday to go to your holiday specific E-Commerce page.
You should now see the "Shop Now" button on your Facebook page. Click the button to make sure it goes to your website.