Florist Only Blog

We believe in a better way for florists to do business! At Flower Shop Network, we want to provide florists with helpful marketing tips and resources to help your business grow!

The Basics of Instagram Nov 09, 2023 »

Instagram is a social media network that uses photos and videos to interact with others. Users can upload content and share it with their followers or with a select group of friends. They can also view, comment, and like posts shared by others on the platform.

Like Facebook, Instagram has a Newsfeed. When you follow someone's account, their photos and videos will show up in your feed. Similarly, when you create a post, that photo or video will be saved to your profile and will also show up in…

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Email Marketing: Newsletter Basics Oct 06, 2023 »

Email marketing comes in a few different forms. Today we’ll be focusing one great email option for florists: newsletters! A regular newsletter can help boost brand awareness and engagement, promote your shop and your products, build customer relationships, and more! Keep reading to learn how to implement newsletters into your marketing strategy.

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The Benefits of Blogging Sep 13, 2023 »

Marketing is evolving daily, but blogging is a great way to consistently reach potential and current customers! Customers can find businesses easier than ever through blogs while learning more about a business and its goods. Blogs also provide another way to connect with customers through multi-channel marketing. They’re a great way to create engaging and informative content at little to no cost. Check out some reasons why you should incorporate blogs into your marketing strategy!

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Social Media: What Not to Do Aug 04, 2023 »

We've shared tips and tricks for what you should do when it comes to improving your flower shop's social media, but it's also important to talk about what you shouldn't do. There is a lot of flexibility with social media, and when it's used the right way it can be a great tool for creating brand awareness and developing customer relationships. However there are some things that could do more harm than good when it comes to running a business account. To help you avoid those mistakes, we've put…

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Let's Talk: Referral Programs Jul 21, 2023 »

When you're seeking out a new restaurant, looking for your next binge-worthy show, or searching for the perfect pair of shoes, what do you do first? Prior to your own research, you'll likely ask your friends and family for their recommendations and put your trust in their suggestions. This is essentially how a referral program works! A referral program is a low-risk, high-reward marketing tactic that relies on word-of-mouth referrals. Existing customers will direct their friends, family, and…

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