We believe in a better way for florists to do business! At Flower Shop Network, we want to provide florists with helpful marketing tips and resources to help your business grow!

If you own a flower shop, you need to have a business website. Websites serve so many purposes that can directly impact the success of your shop. From your credibility with customers to SEO, and a lot in between; we could argue having a good website is a top three must for business owners. Still not convinced? We're prepared to back up our claim! This entire blog is dedicated to the reasons you should have a website. So without further ado, we present what makes a website essential.

Many people think of marketing as a way to create brand awareness. After all, the more people that know about your brand, the better, right? Making people aware of your brand is super important and definitely a great idea, but sometimes quality is better than quantity! Our goal in marketing should be to create meaningful, long-term relationships with as many people as we can.

Your customer base is made up of all kinds of people. People of different ages, abilities, sexual orientations, races, and more will likely use your flower shop's services. So why would you only market to one demographic? The short answer is: you shouldn't! We all know how important diversity and inclusion are in a business, and that doesn't stop with marketing. How you market your flower shop is how people see it and what you stand for; which is why you should strive to reach as many people…

We had a blast doing Petal It Forward this year, and we know you did too! FSN celebrated the day by spreading happiness and flowers to our employees and community. We gave each person two roses, one to keep and one to pass on!

A lot of marketing is about internal review. It's essential to continue working on your business from the inside; but sometimes it's good to step back and look at the big picture.