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According to an article from The Florist, FTD has announced that their funds could run out as soon as June 2019, unless they find a strategic alternative, such as a refinancing deal or selling the company. This announcement brings forth concerns from florists in the U.S. and beyond.

Mother's Day is right around the corner and now is the time to start thinking about your customer experience strategy. While some may think that customer service and customer experience are interchangeable, it's not. Customer service is handling a customer situation by situation whereas customer experience is giving the customer something they can feel, attach an emotion too, and go on a journey

Last year, as I was on my way to Michigan for the Great Lakes Floral & Event Expo with two of my coworkers, our flight got delayed. A quick look at the weather and we realized that our connecting flight might not even be able to make it due to snow. So, what did we do? We decided to reroute through the south and then go up north. However, that plan didn't work out either. Our Minnesota flight made it okay, but our Alabama flight was experiencing many delays, and we ended up getting separated…

FTD announced on Monday, March 18, 2019, in a regulatory filing, that they expect to have the funds necessary to remain afloat in July, but not beyond then, according to an article in the Chicago Tribune.

The goal of a logo is to give your shop a brand identity that gets attention and is remembered. Because of this, less is more.