Florist Only Blog

We believe in a better way for florists to do business! At Flower Shop Network, we want to provide florists with helpful marketing tips and resources to help your business grow!

How to Market Your Business Jun 06, 2024 »

One of the most common questions we get is, "How can I market my business?" Finding the best solution for your flower shop will take a decent amount of thought and planning. Every shop is different, even if they function in the same industry. Some tactics may work better for one than they will for another. Combining multiple strategies to fit your flower shop's needs is a great way to help increase your exposure. Below we have listed a few ways to help you assess how you can improve your…

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Building Your Brand's Credibility Apr 25, 2024 »

Gaining the trust of your potential customers is a necessary step in helping your flower shop grow. That's why building credibility is such a big deal. Credibility means that others look to you as a reliable resource, and trust you to do a good job when they're doing business with you. Building credibility won't happen overnight–it has to be earned, just like respect. Establishing your credibility shows that you are committed to your business and that you're serious about providing quality…

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Understanding Your Target Audience Feb 09, 2024 »

As a flower shop, one of the most important things to know is who your target audience is. In case you're unfamiliar, target audiences are the people who are most likely to buy your products or services, a.k.a the ones that will be the easiest and most reliable to market your products to! Your target audience can be anyone from couples looking for wedding florals to consumers searching for a special occasion arrangement or just because bouquet!

Knowing your target audience can help you better…

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Responding to Reviews Jan 09, 2024 »

Reviews about your business are some of the most viewed items when a potential customer is researching you. They can make or break your first impression and help them decide whether or not they want to move forward with you. There are so many ways to take advantage of your business's reviews, but responding to them is just as important. Here's why:

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3 Ways to Grow Sales in your eCommerce Business Dec 11, 2023 »

It doesn't have to be hard to grow sales in the world of eCommerce. Trying new things and getting creative is a great way to do it. Check out these tips that make it easy to increase revenue in your business.

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