Florist Only Blog

We believe in a better way for florists to do business! At Flower Shop Network, we want to provide florists with helpful marketing tips and resources to help your business grow!

Intro to Google Analytics 4 Feb 17, 2023 »

In marketing, most of your decisions are going to be based on information you have gathered through different analysis methods. This new age of digital marketing has made it so much easier to gather information about your customers and how they interact with your brand. Tools like HubSpot, Mixpanel, and Google Analytics are all great options for doing so, but keeping up with the latest in these tools is important for gathering accurate data.

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Get the Most out of User-Generated Content Feb 03, 2023 »

Looking for a quality, customer-approved form of content for your digital marketing? Why not give User-Generated Content a try! If you read our blogs (and you should), you'll have already learned a little bit about User-Generated Content, or UGC. It's not only a trending source of content on social media, but it's also an easy, successful form of content that keeps on giving and makes the content generation process a little easier for you! There are a lot of ways to use UGC, so we thought we'd…

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Social Media Trends in 2023 Jan 19, 2023 »

New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you're looking to get your start in the social world or looking to make some improvements, we've got you covered! We're kicking off 2023 with a look at the top trends predicted in social media. If you haven't made any resolutions for your shop yet, we recommend adding one or two of these to your list.

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Types of Social Media Content and How to Use Them Jan 19, 2023 »

Social media is a great way to connect with customers and market your business at the same time. Real and authentic communication seems to be what consumers are looking for, but how do you engage with them in a way that's productive?

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A Snapshot of Success: How to Take Better Product Photos Dec 22, 2022 »

In the world of digital marketing and e-commerce, the first impression your customer has of you is often online. Or maybe your business is completely online and you rely solely on digital means to display your products or services. Whatever your situation may be, your product photos say a lot about your business! It's important that you display them to the highest standard possible. You don't have to be a professional photographer to take good photos or stand out—you just need to take a…

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