We believe in a better way for florists to do business! At Flower Shop Network, we want to provide florists with helpful marketing tips and resources to help your business grow!

When you think of marketing tools, websites usually come to mind first, but there are so many other ways to market your business, too. These 14 marketing strategies will boost your visibility, attract customers, promote your business, and build customer loyalty!

Small Business Event Marketing

Event marketing is a powerful tool that can help engage your audience, increase brand awareness, and build stronger customer relationships. For brick-and-mortar businesses, in-store events are a great way to attract foot traffic and build brand loyalty! Events like an open house, product demonstrations, and seasonal celebrations help engage existing customers while also attracting new ones. 

Social media is a powerful tool for building your brand's personality and fostering customer loyalty. As a shop owner, standing out in your market means creating connections that go beyond the flowers and products you offer. It's about creating an identity that your customers can relate to and trust. 

In today's digital age, text message marketing has become a game-changer, especially for shops aiming to make a big impact without breaking the bank. Different marketing channels each have their own strengths, which are equally important to include in your strategy; however, you often have to compete for attention against a flood of other messages, whether in a crowded inbox or a busy social media feed. With high open rates and instant delivery, text message marketing is a direct and effective…

Artificial Intelligence (AI) is new and scary, but it's time to jump in and try it out for your business! Find ways to implement AI into your business's customer support, market research, data analysis, repetitive tasks, and marketing strategies. AI is learning and evolving, and it's time you do, too.