Social media is a great way to connect with customers and market your business at the same time. Real and authentic communication seems to be what consumers are looking for, but how do you engage with them in a way that's productive?

New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you're looking to get your start in the social world or looking to make some improvements, we've got you covered! We're kicking off 2023 with a look at the top trends predicted in social media. If you haven't made any resolutions for your shop yet, we recommend adding one or two of these to your list.

We all know that social media has become a huge part of the way we promote and communicate with customers, but what can you actually expect to gain from using social media as a business? It's a valuable tool, that's for sure, but it does come with some limitations and it sometimes doesn't provide certain things you might want or need. Let's look at some things to consider when it comes to social media expectations:

During times like these, it's even more important to utilize ways that can help get your business out there and in front of consumers. One topic we love to discuss in our marketing tips is social media, and we have something new to share! There's another way to get your products in front of your customers: Facebook Shop—and we've gathered just about everything you need to know.

We've said it before and we'll say it again: in today's world, being on social media is a necessity. 74% of consumers rely on social media networks to help them make purchasing decisions. On social media, you have the ability to directly communicate with your customers, creating loyalty and getting your business out there. It's a great tool to promote new arrangements, sales, and services, as well as showing your business's personality in a fun way. By maintaining a positive reputation…

Keeping your audience engaged is extremely important, especially right now. One of the ways you can do this is by featuring a digital deal 'scavenger hunt'! This is a fun and exciting way to engage with your audience and drive traffic back to your website. Here's how you can do your own digital scavenger hunt:

Posting authentic content on social media can lead to a deeper and more personalized connection with your customers, while also encouraging brand loyalty. Customers love getting to know a brand, so let your flower shop speak for itself by showcasing real moments!

Social media is an important tool to help you in marketing your flower shop. When building your strategy for social media, it's important to consider all aspects, including organic and paid content and the right time to use each one.

Social media is an important part of your marketing strategy, but there are ways to use it wisely for your brand. We've compiled a list of the most important dos and don'ts for your flower shop on social media.

Looking for a way to get in front of your followers on a more consistent basis than just posting to your profiles? Instagram and Facebook Stories are a great way to post fun content that your followers will enjoy on both social platforms. Stories go away after 24 hours, but they are the first thing users see at the top of the page when logging onto both the Instagram and Facebook mobile apps. Make the most of this feature with some of our content suggestions for your flower shop.

In our last post, we discussed Facebook business pages and how to effectively post on them. Facebook can be used for more than just posting, though. Advertising on Facebook is a great way to gain more traction for your business, while Insights can help you figure out the kind of posts that your audience is most responsive to. Keep reading to learn more about these great Facebook tools.

Facebook is a continually changing social platform with a ton of features that can be great tools for your business. However, using Facebook for personal vs. business is very different. We’re here to help you understand the difference and the best ways to use Facebook for your business.

Reaching your audience has never been easier than today in the online age. There are so many ways to communicate with potential customers, and having a strong presence online is one of the easiest and most relevant ways to reach them. The Internet is the first place customers are going to turn to learn more about a business, which is why it is so crucial for your flower shop to have an online presence.

Instagram is an excellent way to market your business to your ideal customers. As a florist, you can use your Instagram to target a specific audience who, by continually seeing your posts, will keep your shop in mind for any occasion that they need to order flowers. Check out a few of the most effective ways to use Instagram for your business!

Social media is a great tool, but if you're just putting your posts out into the void of the Internet without interacting with your followers, you're missing out on an opportunity to communicate with your ideal customers. By engaging with your audience, you're building a following that knows, likes, and trusts you.

When it comes to social media, keeping a steady posting schedule is one of the most important parts of communicating with your audience. Maintaining an active presence on your social media platforms can make a huge impact on customers when they're choosing which flower shop to order from.

So, you got a negative review online? Don't worry, it happens! As much as you try to please every customer, sometimes it's just not possible. We're here to tell you how you can turn your negative review into a positive for your business.

What is Instagram?

Instagram is a social media network that uses photos and videos to interact with others. It is mobile based which means you can only post to your Instagram account from the app on a smartphone or tablet. However, you can view Instagram accounts on a desktop computer.