When it comes to social media, keeping a steady posting schedule is one of the most important parts of communicating with your audience. Maintaining an active presence on your social media platforms can make a huge impact on customers when they're choosing which flower shop to order from.
By posting regularly, you are able to consistently reach your potential customers. Even if they don’t interact with your posts every day, your name and posts will still show up on their feeds and they’ll keep you in mind for when they need you. But remember, you don’t want to overwhelm your followers by posting too often, which could lead to unfollows! One post per day is the ideal amount for Facebook and Instagram.
This may seem obvious, but you want to make sure each post is relevant to your business. Followers of your page will expect to be given interesting information that applies to what you do. They followed your page to see what your business is up to, so make sure you’re giving them what they expect!
Whether it's looking for promotions or checking reviews, social media is an important part of a customer's decision-making process. By letting your social media game grow weak, you could be missing out on potential sales!
For instance, if a potential customer is trying to choose between you and other shops, they'll more than likely head to social media to make their decision. If they see the frequency of your posts, from photos of your arrangements, promotions you offer, or deals that you run during a week, while the other shop only posts twice a month, they're more likely to go with your shop.
Don’t have the time or know-how to post frequently on your social media platforms? We offer social media services that include high-quality, custom posts up to twice a week on Facebook and Instagram to help keep you in front of your audience. Find out more here!