Social media is a great tool, but if you're just putting your posts out into the void of the Internet without interacting with your followers, you're missing out on an opportunity to communicate with your ideal customers. By engaging with your audience, you're building a following that knows, likes, and trusts you.
Engage your followers by injecting personality into every interaction, whether it’s a post you’re making or a comment you’re replying to. Showing your personality makes for a much more exciting read and encourages followers to interact with you.
Be sure you’re not making your social media content too broad by trying to speak to everyone at once. You are trying to reach your ideal customer, so target your posts towards that one person! Speak to your customers online the same way you would in person. One-on-one interactions are much more personal than speaking to an entire audience, and your customers will appreciate that.
Your audience wants to know there’s a human behind the screen, so show them you’re there— connect with them through their emotions! A great way to do this is by using humor, compassion, empathy, and other emotions that they can relate to. Consumers love to see that the businesses they’re interacting with are operated by real people, so don’t be afraid to show it!
Another great way to boost interactions with your audience is to request feedback to really get the conversation going. Ask questions in posts that your followers can answer in the comments. You could even create a poll and watch the votes pour in! People love giving their opinions, so by asking them to do just that, they’ll be engaging with your brand in no time.
To get the most out of social media for your flower shop, it is a MUST to interact with your followers. It will improve your audience’s connection to your brand, and in turn, lead to more business for your shop.
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