It's no secret that flowers are visual and that customers are now looking for your business on social media. This is why you should consider extending your marketing through a solely visual marketing platform: Instagram.
You may be wondering "what the heck is Instagram?" and how you can market yourself through this platform when you aren't much of a photographer? We have the answers and more!
Instagram is all about the visual. It's a platform of picture based posts that many businesses have taken as their main platform for sales. Why? Because customers are visual and when they see something they love, they want to buy. This works especially well for florists because flowers are visual, and customers want to see your designs before they make a purchase.
What makes Instagram so popular is its easy-to-use platform that allows anyone to be a photographer. There are many easy editing tools that can make your pictures look great, even if you aren’t trained in photography.
Here are 5 ways that you can implement Instagram into your business' marketing strategy:
Proud of your design? Show your great work to your followers and tell them how to order the same design at your shop.
Let your followers win a pretty bouquet. Have them like your post or comment and choose the winner randomly (do inform them ahead of time that the winner has to be in your area or has to visit the shop to pick up the arrangement).
Give your followers a discount during the holidays. Post a graphic of a coupon for Mother’s Day, Valentine’s Day or any holiday and have them show you the coupon on their phone when they make their purchase.
Have customers upload a picture of their blooms on Instagram and tag you in the post. You can then repost it and show all your followers a happy customer.
Designing for an event or putting together a photoshoot? Share it with your fans! They love seeing their favorite shops in action and may hire you for their next event!