Social media is an important part of your marketing strategy, but there are ways to use it wisely for your brand. We've compiled a list of the most important dos and don'ts for your flower shop on social media.
Decide on what your goals as a business are and what you want to gain from social media. Who is your target audience? Make sure your posts are geared towards them. Track your progress through insights offered on your social media platforms, and adjust accordingly.
Make sure your content isn’t trying to sell to your audience. Yes, you want to sell your product, but on social media, customers will enjoy your posts more if you’re not trying to constantly push your product onto them. Post photos of your flower arrangements and other products, but make sure the caption is something a little more friendly than just “Buy these flowers,” or “Call to place an order.”
Interacting with your audience is the key to success on social media. Create content that is going to keep them engaged with your page in the form of likes or comments, and then make sure you respond to their comments! Customers appreciate one-on-one interactions from brands, and this ensures that they’ll keep coming back.
Whether you’re replying to a message, a review, or a comment, don’t wait too long to respond! Social media users have grown accustomed to immediate action and expect to receive a response quickly. Don’t let your customers think you’ve forgotten about them by taking too long to answer!
Make your posts a good representation of your flower shop’s personality by being original with your posts! Every brand is different, and showing what makes yours unique is what could attract an even wider audience to your social media pages, and in turn to your business.
Save the personal content for your personal profile on social media. Yes, we all love seeing photos of cute dogs and cats, but your business page should be focused on your business. Your followers expect to see information regarding your flower shop and they followed you to see more about what your business is up to. Keep your content relevant!
Still need help with social media? Our social media services are a great option!