Facebook is a continually changing social platform with a ton of features that can be great tools for your business. However, using Facebook for personal vs. business is very different. We’re here to help you understand the difference and the best ways to use Facebook for your business.
The first and most important rule in using Facebook for your business is to make sure that you have your own business page. This ensures that people can like your page and posts without becoming your friend. With a business page, you can provide information about your business on the “About” page, such as your hours, address, phone number, and much more. Customers will be able to leave reviews on your page and recommend your flower shop, which is a great way to help your business grow. You’ll also be able to receive direct messages from curious customers and reply to them as your business.
To have a business page, you must first have a personal profile on Facebook. This would be an account set up using your name and personal information. However, no one can access these details from your business page, so your personal information and posts you share with friends are safe.
Posts made to your business page are created the same way you make posts to your personal profile. However, the content you choose to post to your business page should be directly related to your business. This doesn’t mean you have to be 100% serious and professional at all times—that depends on the tone you want to set for your brand. It just means that you want to share something relevant to your audience. For instance, you probably wouldn’t want to share personal pictures on your flower shop’s business page.
Keep in mind that customers will be able to comment on your posts, and you don’t want to let those go unnoticed! It’s a good practice for your business to reply to all comments and reviews on your social media channels.
Keep an eye out for more great Facebook information in Part 2, coming next week!
Still needing help with your Facebook? Our social media services have got you covered! Find out more here.