New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you're looking to get your start in the social world or looking to make some improvements, we've got you covered! We're kicking off 2023 with a look at the top trends predicted in social media. If you haven't made any resolutions for your shop yet, we recommend adding one or two of these to your list.

Authentic Marketing

People like people, and your customers want to connect with you on a personal level. The best way to do that in your marketing is by being as authentic as possible. Share your personality, and let them see who they're buying their flowers from! Giving your customers a chance to peek behind the curtain and see the effort you put into your business shows them how much you value what you do, and in turn that helps them value it too! Another key step in being authentic is being accountable. Consumers pay attention to how businesses treat employees and customers, and how they react to social issues. Don't be afraid to share your stance when it makes sense! Being honest about things involving your flower shop is a great way to gain customer loyalty through your online presence.

Video is Still In

It's no surprise that video content will still be popular in 2023. Consumers would much rather watch something than read something, and video allows a few more creative liberties than other mediums. One video format that you should pay close attention to is short-form content. Think TikTok and Instagram Reels. This video style is a great way to capture and hold your audience's attention! Generally, these videos are anywhere from 15 seconds to a few minutes long. The content you choose to fill these videos really depends on what kind of audience you make them for. You can follow the latest trends on social media to help boost your engagement, or how tos, behind the scenes, FAQs. There aren't many limits with short form videos aside from keeping them, well, short. 

User-Generated Content 

As a flower shop owner, there are few things that make you as proud as a customer choosing your business and loving your designs and services. Did you know you could use those happy customer responses in your marketing campaigns? User-generated content is exactly what it sounds like; a customer sharing their experience with your brand with others. There are several ways they can do this- a picture, a video, reviews, testimonials. All of these are great for social media and engagement, and they add onto the authenticity of your business. One of the best parts about UGC is it is very cost effective (even free!) If you ask your customers to share pictures or reviews, odds are they will for free if they like your business enough. People rely heavily on reviews from actual customers when making a decision on a product. That's why UGC is, and will continue to be, a popular marketing tool in 2023. 

As you go into the new year, it's important to remember how big a role social media plays in your overall marketing strategy! We're confident that taking just one of these trends and implementing it could help boost your online presence throughout the year.