Gaining the trust of potential customers is a necessary step in helping your flower shop grow. That’s why building credibility is such a big deal. Credibility is when others consider you a reliable resource and trust you to do a good job when working with you. Building credibility doesn't happen overnight; it has to be earned, just like respect. Establishing your credibility shows that you are committed to your business and serious about providing real solutions for your customers' needs. Looking to become more credible? Here are several things you can focus on:
You're an expert in flowers and building arrangements, and you need to showcase that knowledge! By sharing what you know with your customers, you give them the impression that you're very skilled, experienced, and professional. You can show off the knowledge and experience you have by writing blogs, hosting online DIY bouquet classes, sharing tips on social media, and showcasing the beautiful arrangements you create every day.
Sharing your knowledge is the first step, but ensuring you're clearly communicating is critical to your success in spreading that knowledge. Be sure to communicate so that your customers will understand the message and point you are trying to convey to them. Also, be sure to use proper grammar and spelling in any posts or blogs to ensure you don't come off as unreliable or careless.
Consistency is vital when it comes to building credibility. Make sure that anything related to your flower shop, from online to in-person, has a consistent message. If you're communicating different things in multiple ways, your customers will get confused, and you'll lose credibility. Be consistent across all the platforms your shop uses and ensure your employees are all saying the same thing, and your shop will come off as credible and reliable.
You're only human, so errors are bound to happen. If you make a mistake, take responsibility for it. You must be accountable for your decisions and actions, so own up to anything you may have done wrong and take the steps needed to correct it. Your customers will appreciate your honesty and that you were willing to fix your mistakes and remember that you did so.
There's no reason to be shy! Showcase awards you've received and recognize your achievements in a public setting, such as on social media or your website. Even small wins can make a big difference when it comes to promoting your credibility. Don't be afraid to show your customers how proud you are and how far your business has come.
Ask your customers for feedback! You can't build credibility without their support, so use their feedback to improve your shop. You can even share some of their quotes as testimonials on social media, your website, or printed materials like brochures. Positive customer feedback is an absolute must and allows others to see that you are trustworthy and great at what you do.
Becoming credible isn't quick or easy, but it's a powerful way to take your shop to a whole new level. Try focusing on the points above, and see how they will work for your shop. And remember to have fun!