Flower Shop Network
FSN Websites: Dos & Don’ts

FSN Websites Dos & Don'ts

When it comes to online shopping, it's a visual game. There are many different things you can do that will make your site stand out from the crowd, and not always in the way you want. Your home page should be inviting to potential customers and welcome them the way you would into your store. Here are some dos and don'ts for your FSN website.


Disclaimers and notices can be necessary for any business, especially with the supply chain issues everyone is facing, but you don’t want them to distract the customer from the reason they are on your site—to send flowers. Make sure that any disclaimers or notices you put on your homepage are either at the bottom of the page or are small enough at the top to not be a distraction from the flowers you are selling.

DO: use disclaimers

DON’T: overload them with text

Pictures are worth a 1,000 words

Obviously, you want to feature great pictures of the arrangements you are selling, and it’s important that the images are of good quality, clear, and posed nicely. It’s also important that your images look cohesive on your site. If you have an image that is huge next to one that is small and then one that is medium, it can make your site look disjointed and not as put together. Keep your images similar in sizing and use the feature option to offer some variety.

DO: Use great images
DON’T: make them look disjointed

Time is ticking

One of the biggest things that can turn customers away from your site is a lack of timeliness. If it’s Christmas and you’re looking for holiday arrangements, but the site features Easter flowers, you’re probably going to look elsewhere. Keep your arrangement selections up-to-date with the season and holiday so potential customers can find what they are looking for. Don’t forget to update your banners as well!

DO: use arrangements that fit the season/holiday
DON’T: forget to update them and your banners.

There are so many easy ways to make your website look just as good as your store! Try a few of the examples above and see how they help your shop!

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