Petal It Forward is October 21st! Make the most of this fun florist tradition and bring some joy into the end of 2020. Here are a few things you can do to get your customers ready to Petal it Forward:
The easier something is, the more likely people are to participate. Create Petal It Forward Kits with everything that your customers will need. Include flowers, some cute blank cards, and maybe even some ribbon or twine. You can vary the pricing of the kits based on how many flowers are included. This makes it extremely easy for your customers to participate in Petal It Forward without too much thought or preparation, which makes them more likely to take advantage of the deal and participate!
Promotion is key to making any type of event a success and Petal It Forward is no different. Start promoting the upcoming event to your customers by posting about it on your social media channels, hanging flyers in-store, and including it at the bottom of any invoices or emails you send. Let them know why they should participate and the benefits of flowers. If you do create kits for the event, make sure to promote those, as well as any other products you are planning to have during this time.
Make sure that you actually participate in Petal It Forward as well! Give a free flower to everyone who comes into your shop or that you see. You can even do it social distancing style by setting out a bucket of flowers outside and posting about it on your social media channels to let your audience know it's there. This is a great way to get your customers to your shop and promote Petal It Forward!
Petal It Forward is a great way to connect with your audience and provide them a way to connect with their community. Try a few of the ideas above and see how Petal It Forward goes for your shop!