Marketing is evolving daily, but blogging is a great way to consistently reach potential and current customers! Customers can find businesses easier than ever through blogs while learning more about a business and its goods. Blogs also provide another way to connect with customers through multi-channel marketing. They’re a great way to create engaging and informative content at little to no cost. Check out some reasons why you should incorporate blogs into your marketing strategy!

Build Trust

Blog content lets businesses share value and expertise, showing current and potential customers what value you can provide! Blogs can make a company appear more professional by expressing leadership within an industry. Perhaps the most important thing a blog can do is build trust with your audience! Doing this helps establish a business as more knowledgeable and retains customers. It’s important to remember to let your personality show! We recommend personalizing your content and using various channels to cater to different generations.

Drive Traffic to a Website

Every blog post can help you get identified by search engines. This gives you a better chance of showing up on Search Engine Results Pages (SERPs) and driving organic traffic to your website! Search engine results are calculated by new content, the number of indexed pages, and keywords. You can improve upon all three of these areas with a blog! The most important thing to remember is to include relevant and quality content to keep you at the top of search engine results.

Generate Leads

Would you believe that businesses with blogs get 67% more leads than other companies? It’s true! Building trust and educating customers helps them feel more comfortable purchasing from your business. Blogging is a great lead generation tool because it provides value to the reader—and value makes them want to do business with you! The trick is to have a compelling call to action (CTA) in your blog posts. Consumers like to know what they’re getting— your blog should offer an answer to their immediate question and a solution to their problem!

Expand your Brand

Blogs can be informative and interesting to read. Having a blog enables businesses to help audiences understand the industry's day-to-day and show their personality! Aside from that, blogs are also great for multi-channel marketing. Every new blog post creates content that people can share on social networks like X (formerly Twitter), LinkedIn, Facebook, and Pinterest. This helps expose your business to a whole new audience that may be interested in what you have to offer. Sharing blogs on your social media channels is a great way to maintain a consistent online presence while providing fresh content!

These are just a few benefits of adding blogging to your marketing strategy—now go get started blogging! Need some ideas on what to write about? Check out our most recent blog posts for inspiration and more marketing tips!