Summer can be an excellent time for florists; or, it can be an extremely slow time for florists. If you are a florist who has a lot of weddings booked, then you probably aren't going to see any downtime. However, you may have only one or two lined up. So, what can you do to help increase sales during the summer when there aren't many holidays? Here are some blazing marketing tips to help you out!
In a generation that absolutely loves DIY, this is a great time to capitalize on this. Host an event where you can bring customers in after hours to host a designing event. Think of it like the painting and wine classes that are so popular. Many people love to go out with their friends, bring their favorite drink, and be creative. You will be able to set a cost for the event as well as give yourself exposure to potential new customers and maintain loyal customers.
If your shop is located in an area where there is a lot of traffic, be sure some of that traffic stops in your shop. A sidewalk display is a great way to attract customers that are either driving or walking by your shop. For example, flower walls are a huge trend happening right now. Create the perfect photo op for customers. They will love to sop by to take a photo, and when their friends see it on social media, those friends will visit your shop as well.
Customers love to hear from you! The summer months are a great time to capture the bright colors that are in your shop and show them off to all your followers and customers. Tell your customers what summer specials you have going on or let them know what flowers are best during the summer. This is the perfect time to increase your following and focus more on your social media efforts.
We all know when Valentine's Day and Mother's Day are, but do you know when Uncle and Aunt Day, Kiss and Make Up Day, or Girlfriends (Girlfriend's) Day are? These are just a few of the fun holidays that you can use to help remind customers to send flowers to their loved ones or have a sale dedicated to these customers. Fun, wacky holidays are a significant trend for any industry, and you can definitely use them to your advantage!
Know another business that will share their sidewalk with you? Take tip #2 a step further by moving locations for the day and let your followers know where you are going to be. You can have all your flowers that you were going to use for arrangements and have them ready for customers to go ahead and buy. If you know a location where many people hang out during the summer months, see if you can set up a pop-up shop there. It's a great way to network with other local businesses as well as help you meet new customers.
Don't let the summer heat beat you this year. With the help of these tips, you will be able to make it out of the summer blues!