A business owner should always be looking for new, inventive ways to increase revenue.
By thinking outside of the box, some flower shops have started to partner with other local businesses in their area to increase sales.
Keep reading to see how cash and carry arrangements can go beyond your shop's cooler.
Our society loves quick and easy. We can look up information on the internet in a second, instantly stream movies, and even pick up fast food. People love convenience! Have you ever thought about ways your flower shop could reach the consumer that is always on the go? What if your flower arrangements were in locations people frequently visit?
Think about the local businesses in your area that have coolers. It could be a locally owned gas station, grocery store, bakery or beauty salon. Approach these business owners and see if you can make a deal with them. With your flower arrangements on display in a store with heavy foot traffic, your sales are sure to increase!
Placing your arrangements in another location gives you the opportunity to reach consumers who never intended to buy flowers. They simply need to pick up a gallon of milk but ended up buying a fresh flower arrangement for their kitchen table on the way out. This picture is an example of a flower shop that partnered with a locally-owned grocery store. The ease and convenience of purchase here can't be beat!
When looking at potential places to sell your flower arrangements, remember to always check the wall thermometer inside the cooler. Vase life and quality is highly impacted when improper temperatures are used during transport and storage. For most cut flowers, ideal temperatures range from 33 to 55 degrees Farhenheit. Tropical flowers require temperatures of 50 to 55 degrees farhenheit. Teemperatures above the optimum levels reduce vase life and quality.
Don't be afraid to go out on a limb and partner with other local business owners! You never know how much it could help your business!