Change It Up

Establish an area of your window display that is specifically for new arrivals. Hang a decorative sign above the section so onlookers know what new blooms you have to offer. Change this area once a week on the same day so that customers who frequent your shop remain interested. This section will spark your loyal customers curiosity and have them wondering about what beautiful blooms will be displayed next.

Encourage Conversation

Everyone loves to voice their opinion. Give your customers the opportunity to speak their mind with an interactive window display. Hang a sign in your window that reads, “Enter to win by voting on your favorite! Come inside to place your vote!” Place three arrangements on a table with the numbers one, two and three in front of them. Choose some of your best selling flowers along with some that are a little more unusual to feature. Run the give-away display for a week and then pick a winner. Not only does this get customers talking about your flowers, it also gets them into your shop!

From Rags to Riches

The latest trend in floral display is to use everyday items and turn them into something spectacular. Many believe that this type of creative display entices customers to buy more than a typical flower arrangement because they can picture the arrangement in their home. For example, take an old suitcase and fill it with some bright blooms and lush green foliage. Other common items are bicycles, picture frames and coffee mugs. Add other common items around the display like lamps, magazines, and candles.