Emails are the perfect way to stay in touch with your customers all year long. By sending a variety of emails, you can keep them interested and coming back. Not sure what types of emails you should be sending? Don’t sweat it! We know just the ones:

Newsletters

You can send a newsletter to your subscribers as often as you want, whether that’s quarterly, monthly, or even weekly. They are a great way to connect with your customers and let them know what’s happening with your business. Share tips and tricks, details about upcoming events, or anything else you think others should know about your business.

Products

Product-driven emails are the perfect way to showcase the arrangements your customers could send for upcoming holidays or occasions. Send these types of emails out in plenty of time for your customers to order. Our email campaigns are the perfect way to stay on top of it, without the hard work on your part!

Special Offers

Offer special deals to only your email list! You could choose to send this only to customers who have purchased from you during a certain timeframe or even send it a certain amount of time after a customer’s most recent purchase. Whether you’re offering a percentage off of an arrangement or free delivery, it’s a perfect way to keep your customers coming back for more.

Feedback Requests

A great way to get reviews from your customers is by sending emails to promote leaving feedback about their experience. These types of emails could be sent to both the sender and the recipient of the flowers! If you have a website with Flower Shop Network, these emails are automated for all orders placed online.

Announcements

Hosting a special event or an in-store sale? Send out an email in advance to let everyone know! This kind of email should be eye-catching, with just enough information to draw customers into your store.

Reminders

It’s always a great idea to remind your previous customers about important dates coming up—especially dates that they’ve sent flowers in the past! With an FSN website, your online customers will receive emails annually for special occasions when they’ve previously sent flowers, like birthdays and anniversaries. This encourages repeat business for your flower shop.

Warm & Fuzzy

These emails are a great way to keep customers interested in your business during the times when you don’t have a promotion going or there isn’t an upcoming flower-sending holiday. Share flower care tips or other information you think your audience will find interesting. Sending Warm & Fuzzy emails is a great way to make sure you’re staying on your customers’ minds year-round!

If you’re looking to get started with email marketing, Flower Shop Network is here to help! With our email campaigns, you’ll be reaching your customers 26 times per year, encouraging them to make floral purchases for many holidays and occasions. Don’t be intimidated by emails—get started today!