Entering the world of social media can be overwhelming! Today, almost all businesses have a presence on social media and for your flower shop it is a great way to showcase your arrangements, announce sales and communicate with your customers. We want to help you get started on one of the most popular social media sites, Facebook.
This beginner's guide will take you through the basic terminology of Facebook and some helpful tips to get you started.
Status - A status is the area on your Facebook profile where you can share information, photos or videos with the people who like your page. You can inform people about a sale, upload pictures of your arrangements or share a video of the inside of your shop. Get creative with your status and see what type of post gets the most likes and shares.
Like - The like feature on Facebook is very simple. When you receive a like on a status or photo, a user is communicating to you that they like the information or photo you posted.
Share - When you receive a share on a status or photo, a user is posting your information on their own Facebook profile to show all of their friends. A share is much more powerful than a like because your content is reaching a larger audience.
Comment - When you post anything on your Facebook page users can add comments underneath your post. Try to respond to comments quickly.
Notification - You will receive notifications when people are interacting with your page. At the top left hand of the screen there is a menu bar. This is where Facebook will notify you when you receive likes, shares and comments on your post. Make sure to monitor these closely so you can respond to comments.
Profile Picture - We suggest always using your business logo for your profile picture. This will increase brand recognition and help people know what your page is about.
How to upload photos- Uploading photos is very simple. First find the status area on your profile. Click on Photo/Video.
Next a few options will appear. You can choose to upload a few pictures, create a whole photo album with several photos, create a photo carousel or create a slideshow. The first option is great for uploading one or two photos. If you want to upload ten photos of your spring flower arrangements you may want to create a photo album and title it, “Spring Flower Arrangements.” The photo carousel option will automatically scroll through your photos when they are displayed in the News Feed. The slideshow option lets you upload 3-7 photos and it creates a video. Viewers can click the play button and the slideshow will rotate through your pictures.
Fill out the “About” page - This is one of the most important parts about your Facebook page. When someone is deciding if they want to like your page they will click on “About” to learn more. If this section is blank they will not return to your page. Fill out every section as accurately as possible. Remember to update your store hours for holidays and other special occasions.