Mother's Day 2020 will go down in history as one of the most successful floral holidays ever recorded. Florists nationwide saw a huge increase in orders despite the restrictions due to the ongoing global pandemic.
While COVID-19 caused for more restrictions and regulations, there's some debate that it contributed to the success of Mother's Day. Regardless of why this Mother's Day was as big as it was, one thing is for sure: eCommerce is booming, and florists need to get on board.
COVID-19 affected a lot more than just Mother's Day. It caused the entire world to pause and with numerous regulations in place. Most businesses, including florists, are limited to delivery and curbside pick-up, which can be a complete 180 for many shops. And while restrictions are starting to lift in certain areas, there are some predictions that things will not go back to the way they were, which means florists need to adapt to a new normal.
You need to be where your customers are, and since people are confined to their homes, they're going online, which means you need to beef up your website. A website is an invaluable tool for any business right now, but especially for florists. Your website never closes, even during a pandemic. It doesn't get sick or take vacations and never leaves. It gives you the ability to take your flower shop online and reach more potential customers.
The success of ecommerce isn't a new thing. Ecommerce has been steadily growing and gaining more and more success. There are 2.05 billion online shoppers as of 2020, with 75 percent of people shopping online at least once a month. Online shopping isn't going anywhere, and with people stuck at home, it's growing in exponential numbers. E-commerce is expected to make up 22 percent of global retail sales by 2023, meaning if you're not already online, you need to get there and quickly.
But that's not all. The growth of ecommerce is important, but you also need to understand where people are shopping from, and the answer is simple: cellphones. 49.2 percent of ecommerce sales are made through mobile devices. That’s almost half! This is expected to rise to 53.9 percent in 2021, just six months away.
As they say, knowledge is power and power is money. Knowing how your customers are shopping online allows you to tailor your marketing and ecommerce strategies to them. If the majority of your customers are shopping from their phones, you need to make sure your website is will work on mobile devices. A mobile-friendly website isn't just good to have; it's essential to keep your customers active and engaged with your website.
AWeber describes mobile responsiveness as "a website or email displayed on a mobile device that automatically adjusts it's sizing, layout, and proportions to display legibly on the device." Basically, it just means that the website is designed to fit the screen that you're looking at it on. This generally involves readable text without zooming, proper spacing for buttons, and no horizontal scrolling. (Psst... all FSN websites are automatically mobile-friendly!)
Having a website that automatically resizes to fit the device your customers are using and looks good on mobile is crucial to your store's continued success. Forty percent of users have gone to a competitor's website after a poor mobile experience.
While things look different for many businesses and consumers, florists have a wide array of tools at their disposal that can help them during this time of uncertainty and change. Start utilizing your website and see how your business grows and succeeds.
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