Social media is a great way to lead people to your website. For example, post a status that links back to your website with a picture of a new flower arrangement. When viewers click on the photo, it will take them directly to your website where they can order the arrangement.

2. Enhance Your SEO

Chloe Mason Gray specializes in digital marketing and stated that, “Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.” Enhance your SEO by getting on social media.

3. Build Your Customer Base

Social media was built to develop relationships and connect people. Through this platform you can engage with your customers outside of your actual shop. Congratulate your customers on social media when they are celebrating a birthday, anniversary, or a milestone event. When you engage with your audience outside of the workplace it gives your business a more personal feeling and makes your customers feel valued. In return, your customers will leave positive reviews about your business that other people will see when they look at your social media sites.

4. Learn about your target audience

• Where They Are
  Facebook makes it easy to see exactly where your customers are located. Simply click on ‘Insights’ at the top of your Facebook page. Then select ‘People’ at the bottom of the left margin. In this section you can see exactly where your fans are located geographically.

• Who They Are
  In the same section titled ‘People’ you can also learn about your fans age and gender. Knowing this information is highly valuable when deciding what type of flower arrangement to promote.

• What They Like
  Find out what types of content your fans enjoy the most. First click on ‘Insights’ at the top of the page. Then select ‘Posts’ in the left margin. This section will give detailed information about all of your posts. See which of your posts are the most popular with your audience.

6. Offer excellent customer service

When there is a problem with a product or service many people are turning straight to social media instead of looking for an email address or phone number. Social media gives your business the opportunity to instantly respond to questions or concerns that people have. When your business quickly responds to customer needs it increases brand loyalty.

7. Increase brand recognition

Social media is the perfect way to introduce people to your brand. Relevanza reported that 78 percent of small businesses attract new customers through social media. Use your logo as the profile picture and upload pictures of your shop so your fans become familiar with your brand.

These seven benefits of social media will affect your bottom line by increasing sales. Social media marketing is here to stay and it is time for you to jump on the train!