Wanting to grow your flower shop this spring? It's time to start thinking about all the ways you can promote your shop to help achieve that goal! Spring is chock-full of holidays that provide perfect opportunities to market your flower shop. There are plenty of ways you can incorporate holidays into your marketing strategy this season, but if you're not quite sure where to start, we have some ideas.
Go all out in green for St. Paddy's Day! Focus on "lucky" puns for your email subject lines and social media captions, along with green or shamrock-themed graphics. St. Patrick's Day would be a great time for florists to showcase their succulents and house plants, among other green products! You could even offer a discount on purchases made on St. Patrick's Day for anyone who comes into your shop wearing green.
St. Patrick's Day is also a great opportunity to decorate your shop! Pull out all the green, rainbows, leprechauns, and pots of gold decorations to make a window display featuring some of your green plants for the holiday.
This is the perfect day to have a little fun with your customers! On April Fools' Day, play a joke by making a fake announcement about a new product or service. Make it as realistic or outlandish as you want, but make sure it’s funny enough that your customers and followers will laugh when you tell them "April Fools!"
Another way to handle April Fools' Day is to do the opposite of most other companies. Instead of playing a prank, you could offer a discount or special themed around "This deal is no joke!" It’s definitely a different take on the day, but it could be a relief for customers who are being constantly bombarded by pranks from other businesses all day. It will definitely set you apart from your competitors!
Break out the bunnies and eggs this Easter! Easter may not be the biggest floral holiday, but there are still plenty of special things you can offer. Make sure to have plenty of Easter lilies on hand, but don’t forget the kids! Consider offering premade Easter baskets full of treats, stuffed bunnies, and other fun items for parents to give their kids on Easter Sunday.
Another great way to get your name out there during Easter: be a sponsor of a local Easter Egg Hunt! Contribute something to the event in order to get your business name or logo featured in promotional items such as posters, radio advertisements, or billboards. It's a simple way to gain brand recognition in your community without breaking the bank.
This is a popular day for bosses to send flowers and gifts to the administrative professionals in their offices. Make sure you send plenty of reminders out in advance, whether that’s in emails or on social media. Use verbiage in the vein of, "Thank them for all their hard work," or "For your office superhero," to really drive home the point that admin professionals should be appreciated for everything they do.
It’s a great idea for Administrative Professionals Day to offer more than just flowers. Think about stocking up on thank you cards and themed gift items to prepare for the holiday. Make sure you promote the fact that your flower shop is a one-stop-shop for all their Admin Professionals Day needs.
Since Mother's Day is one of the biggest floral holidays of the year, it's important to start promoting it early! Start planting the seeds with your customers on social media about a month in advance, and increase your marketing tactics as the holiday draws nearer. Think about hosting a giveaway for entrants to win an arrangement to send to their mother. Have them comment on your post with why their mom deserves to win or with a sweet story about their mom and then have your followers vote on the winner!
Another fun idea for Mother's Day could be to host a special class for the holiday! Teach moms and their kids how to create a gorgeous floral arrangement, and then let them take their creation home. It’s great bonding time for them and great business for your shop!
Spring is a great time to try out some new marketing techniques! Incorporating holidays is an easy way to try something new and to grab your customers' attention with seasonally appropriate promotions.