Flower Shop Network
Holiday Marketing 101: Thanksgiving

Holiday Marketing 101: Thanksgiving

Thanksgiving is approaching quickly, so that means it's time for you to start thinking of ways to market your flower shop for the holiday. Gobble up our great ideas and get prepared for the big day!

Market Products for the Season

For Thanksgiving, fall colors are a must, of course. Cornucopias are always a great option for this holiday, as well. Tell your customers about how flowers make great centerpieces and are great gifts for the hostess! Think about offering a hostess gift bundle that includes flowers, a candle, and other small fall-themed gift items that any hostess would love to receive.

Donate or Volunteer Locally

This is a great way to get your shop in the spirit of the holiday! Set up an area where customers can bring in canned goods that you can then donate to your local food bank. Alternatively, spend a day volunteering at your local soup kitchen or animal shelter. Giving back to your community is an excellent way to show your gratitude this Thanksgiving.

Host a Thanksgiving Recipe Contest

This is a fantastic way to get your customers involved this Thanksgiving! Have your customers submit their favorite Thanksgiving recipe, and then post them all on your Facebook page. Have your followers vote on which one is the tastiest. The winner gets a centerpiece for their Thanksgiving table!

Social Media

For the week(s) leading up to Thanksgiving, feature the reasons you’re thankful on your social media pages. This could mean the reasons you’re thankful for your customers, staff members, or something else! Offer a Thanksgiving special to show your customers just how thankful you are for their business. Make sure to feature lots of photos of your fall arrangements and centerpieces to drum up sales!

You’ll be ready for Thanksgiving in no time with these easy tips to amp up your holiday marketing.

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