Email marketing is a simple way to consistently keep in contact with your customers. Keep your business in front of customers' eyes by sending out regularly scheduled emails featuring your latest products, deals, and events.
In emails to your customers, you’ll want to incorporate your merchandise so that consumers can see what new items you have to offer. For florists, this could mean including photos of recent arrangements or your most popular flowers. Make sure to use nice photos that will capture your audience’s attention.
One good example of what you can focus on in emails are the deals and specials you have going on. People love a good deal, so letting your customers know what you’re offering could increase their willingness to purchase from you.
Focus on the occasions that your customers will be preparing for in the near future. Show them great examples of products you have to offer for specific holidays or seasons, such as a Thanksgiving cornucopia or an Easter basket. You’re not only promoting your business— you’re also helping customers problem solve when they’re unsure of what gift to give.
Staying in touch with your customers through email is an important step in building a relationship with your target audience. Emails reach your customers on a personal level. They have already signed up for your mailing list, meaning they want to hear from you, so don’t miss out on this opportunity to market your business.
Don’t have time for email marketing? Let us handle it for you! We’ll send 26 emails per year to help you reach your customers. Find out more here.