Flower Shop Network
Let's Get Reel

Let's Get Reel

Step up your marketing game with Instagram Reels! Social media trends are constantly changing, and we're here to give you all the details. Learn all the basics and how you can create fun, trendy, and informative reels that will get people interested!

What are Instagram Reels?

Reels are short videos that are normally 15 to 60 seconds long. They are shown on the main feed and the Reels tab on Instagram. They're Instagrams response to the popularity of TikTok. You can easily record, edit, and upload all within the app, and like Stories, there are many effects, audios, and other customization options you can use. They're short, exciting, and can be effective for you and your business!

Why should I use them?

Video marketing is becoming more and more popular. In fact, this year, online video will make up more than 82% of all consumer internet traffic, which is 15 times higher than in 2017. But there are even more benefits to video marketing and Reels than popularity. Let's break it down:

Emotion builds trust

When viewers are watching your videos, they can see the emotion and passion you have that they may not always see through a photo. This emotion builds trust between you and your audience and can greatly benefit your business!

Videos increase engagement

We've all scrolled through photos on our feed without really paying attention to what we're looking at. That's why Instagram Reels are so important! Short and fun videos can really capture someone's attention and hold it. Across platforms, Reels receive 22% more engagement than regular videos.

It's free!

Making Instagram Reels is easy AND it's free! Who could pass that up? Plus if you're already using Instagram, you have a presence built up which adds even more advantages to using Reels.

What should I include in my Instagram Reels?

Here are some go-to ideas when thinking about what you want to include in your Reels:

Behind the scenes

Give your audience a backstage pass to your business! People love to see all the work that goes into creating those beautiful arrangements you make.

Your business in action

Florists have an edge on other industries in that your products are always beautiful! Show off how you create those amazing arrangements or the flowers you use.

Tips and tricks

Give your audience flower and arrangement tips! You can tell them how to care for an arrangement, how to make flowers last longer, and more.

How do I create a Reel?

Creating an Instagram Reel is simpler than it seems. We'll break it down for you in steps:

Navigate to the Reels tab

On the bottom navigation menu in Instagram, you'll see what looks like a play button in the middle. That's where you'll find Instagram Reels! On this tab, you can scroll through the Reels that populate on your feed, like, comment, and share! This is where your Instagram Reels will post when you create them. Instagram then shares them to your followers and others they feel fit into your target audience.

Click the camera to start creating

The camera button is located in the top right corner of the screen when you're looking at the Reels tab. This is where you'll create your short videos!

Choose your audio and effects

On the left hand side of the screen, you'll see options to add music, filters, and other effects to your Reel. Play around with these options to find what works best for you.

Record or upload in segments

You can record a segment of your video by holding down the record button on the bottom, middle area of your screen. If you'd like to upload a short clip or photo from your camera roll, you'll want to choose the upload option in the bottom left corner with the plus sign.

Add the finishing touches

When you're done recording and uploading, you'll click the right-facing arrow to go to the next step. Here you can edit your audio and effects, add stickers and text, draw on your video, and more!

Add a caption and cover

When you're happy with your Reel, you'll click the “next” button to navigate to the next step. Here you can add a caption, tag people, choose a cover image from your video clip, and share!

These social media trends can sometimes be tricky, but all it takes is a little bit of practice. Before too long, Instagram Reels will be your new favorite form of social media sharing. Just play around with it and have fun!

Need more help with Reels? Click here.

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