Word-of-mouth recommendations are just as important today as they have ever been! However, the ways people are getting the word out about what they like and dislike have changed significantly since the advent of the Internet. We’re taking a look at the ways people are using online word-of-mouth and how you can best utilize this as a florist.

Online Reviews

Whether it’s through Facebook, Google, or Yelp, people love leaving reviews online to let others know what they think about a business. They can let the entire online community know about their positive or negative experiences. For better or worse, this is the way that many people share their opinions about your business today.

How to Utilize Them

While traditional word-of-mouth reaches friends and family, online reviews reach a much broader audience. With such widespread reviews, customers’ opinions about your business are louder than ever. Positive reviews can have a great influence on your business. Strengthen their impact by replying to them as your business and letting them know how much you appreciate their kind words! You can also share their review so others can see how great your shop is. If you receive a negative review, make the most of it.

Word-of-mouth has always been important for businesses, but with the wide-reaching impact of online reviews, it is more crucial than ever. Take advantage of this evolving source of marketing by asking your customers to leave online reviews about your business.