Flower Shop Network
Petal It Forward
Petal It Forward people hugging

Petal It Forward

On Wednesday, October 19th florists from all over the country will Petal It Forward, and you can too! The Society of American Florists created this campaign to show people that flowers have an immediate impact on happiness and a long-term positive effect on moods.

What is Petal It Forward?

Local florists will present two flower bouquets each to people throughout their town. Recipients are asked to “Petal It Forward” by giving one of their bouquets to someone special in their life, or even a stranger who could use a smile. They are encouraged to share how they Petaled It Forward by posting a picture using the hashtag #PetalItForward and tagging SAF’s Instagram, @About_Flowers or Twitter, @FlowerFactor.

Last year there were more than 40 Petal It Forward events across the country!

The campaign was a huge success and warmed many hearts! Watch this video that highlights last year’s Petal It Forward event in New York City.

SAF has provided many free resources that florists can use to prepare for their own Petal It Forward event. You can find a free press release, t-shirt template, social media messages and much more on their website.

Here are a few reasons why YOU should participate:

  • Build a strong reputation and respect in your community.
  • Show the positive emotional impact of giving flowers.
  • Participate in an act of kindness.
  • Gain local and national media coverage

Don't miss out on this great opportunity coming up on October 19th! Click here to learn more about how you can Petal It Forward in your community.

*Additional promotional materials are available to SAF members only.


Carolyn Smaller wrote on September 29, 2016 11:17 am

Can't wait to join in a wonderful idea

Central Florist wrote on September 30, 2016 7:55 am

Did this last year and it was great for us and recipients! Lots of hugs and lots of tears on both side! Loved it. Will be doing it again this year!

Daniel's Florist wrote on September 30, 2016 1:11 pm

Looking forward to being a part of the event this year.

Jamie wrote on October 10, 2016 9:24 am

We look forward to participating this year, our first time! We have a three generation shop tradition of hosting Free Flower Friday every week. This event ties in with our philosophy of giving our community members flowers, just for the joy of it!

Michele's Floral & Gifts wrote on October 10, 2016 11:32 am

We do this off & on all year, glad to have a day marked just for it!

Rachel wrote on October 10, 2016 11:42 am

That is awesome to hear!I bet your flower shop's long-standing philosophy has really impacted your community. Keep up the good work!

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