We're back with more tips and ideas on how you can boost your sales this summer and every summer! Check out some fun and exciting ideas below!
One of the best ways to communicate with your customers is through emails! Try sending more emails during the summer. One florist has even started putting a secret code in their emails, where the first customer who calls with the secret code gets a free bouquet! It's a great way to get customers to not only read the emails but also get some business running through your shop. (psst…did you know that FSN offers email marketing services specifically for florists?)
Many communities have local farmer's markets or festivals. Try reaching out and getting a booth or table at one of these! It's the perfect opportunity to meet community members and get rid of some of your leftover stock from the week. Plus, customers love fresh and local flowers!
Try offering a flower happy hour during the week! For example, every Wednesday from 2 pm to 3 pm, customers can get 10% off all cut stems or whatever your shop wants to make it. It's a great way to get customers into your shop during the week and creates a sense of urgency.
One fun thing you can do is try using unique containers! Fun containers are a big trend right now. Paired with a succulent or air plant, you can create something easy but fun and trendy. Make sure to feature them on social!
Summer is the perfect time to roll out a loyalty program! Try creating a punch card that, after so many purchases, they get a free wrapped bouquet. It can be whatever you want to make it! It's a great way to not only boost your sales during summer but also reward your loyal customers.
Have other gift items in your shop? Try combining them into a summer gift basket with a beautiful arrangement! It will show off those awesome items your shop offers, help boost your sales in the summer months, and all your customers will get some goodies all at once.
These are just a few of the amazing ideas our florists had! Check back soon to see more great things you can do to boost your sales this summer!