Tackling Valentine's Day Test Orders
Valentine's day is quickly approaching. As one of the largest floral holidays of the year, it can be easy to send out an arrangement that might not be up to par with your usual bouquets. What happens if that order is a test order from local (or national) media?
Over the years, major news outlets have made test orders from online flower retailers, then broadcast their reviews live on national television. This has also happened to local flower shops with test orders from their local news sources. Here are a few tips to help safeguard your flower shop from potential test orders.
Practice top-notch customer service.
If your shop receives a test order, you want to make sure whoever is placing the order receives an all around pleasant experience. This includes being courteous, kind, and helpful while taking their order, all the way to delivery. They may be judging your arrangement, but great customer service will ensure that your shop receives the excellent rating it deserves.
Correct your mistakes.
If an order is placed and you do not have what is needed to fill the order properly, don't be afraid to make a phone call and let the customer know. Don't just make substitutions assuming they will be okay with it. If the order is a test order and they receive the wrong kind of flowers, this will reflect more poorly on your shop than if you had called and explained the situation.
Treat every order like it's a test order.
It's really just that simple. Take the time to craft each arrangement with the quality you want your shop to be known for. This way if your shop does receive a test order, you won't have anything to worry about, and your shop willl get a top-notch review!
Great Information, thank you.