Many florists have misconceptions about email marketing. They believe that hours of time, lots of money and a dedicated team are required to be successful.
This myth could not be further from the truth.
Email marketing was actually designed to be a cost-effective and time saving alternative to direct mailing.
If you are looking for a new way to increase your sales throughout the year, keep reading to see how email marketing has consistently proven to be effective for small businesses.
How Email Marketing Works
Email marketing gives florists the opportunity to share discounts, promote products, announce special events and create brand awareness. The key to effectively implementing these types of email is to have a targeted email list.
This is where many small business owners give up. Many florists feel overwhelmed by the thought of collecting and updating an email address list.
But here's the good news.... We already do this for you!
If you have a website with FSN, we automatically collect and update your email address book when customers purchase products from your website. This gives you an amazing opportunity to promote your beautiful arrangements to a very targeted audience!
You can also easily add or import email addresses to build your address book. So if some of your dedicated customers typically order by calling into the store, ask for their email address! You also have the freedom to export your address list at any time.
Why Email Marketing is Great for Florists
Email marketing keeps you in the forefront of your customers' minds. For example, let's say that Debra purchased a birthday arrangements on your website earlier in the year. Now she is looking to send a poinsettia to her mom for Christmas, but she can't remember the name of the shop she used before! When Debra receives an email from you displaying your beautiful Christmas products, she can quickly order exactly what she is looking for.
This type of promotional email encourages your customers to buy and gives a convenient way to order what they need.
Emil marketing is also very cost effective. What other advertising method gives you the opportunity to speak to hundreds of your customers for such a low cost?
We Make it Easy
Our goal is to provide florists with the tools they need to succeed in the industry. We found that offering customized email campaigns is a great way for local florists to promote their business and boost their sales throughout the year.
FSN email campaigns feature the first 3 arrangements from the corresponding page of your FSN website. For example, a Valentine's Day email will showcase the first 3 arrangements from your Valentine's Day website page. When customers click on a product in the email it takes them directly to your website where they can order.
We automatically send 26 emails per year. Each email encourages customers to send flowers for the current holiday, season or special occasion. If you are looking for a new way to increase your sales throughout the year, give email marketing a try!
Learn more about how you can get started with a FSN email campaign.
Or give us a call at (800)-858-9925 to get started.