Looking for a quality, customer-approved form of content for your digital marketing? Why not give User-Generated Content a try! If you read our blogs (and you should), you'll have already learned a little bit about User-Generated Content, or UGC. It's not only a trending source of content on social media, but it's also an easy, successful form of content that keeps on giving and makes the content generation process a little easier for you! There are a lot of ways to use UGC, so we thought we'd take a closer look and give you everything you need to know to feel confident when making your next post.
UGC is what the name suggests; content that is generated, or created, by users of a brand, product, or service. It can be customers, employees, or in some cases influencers who specifically create sponsored UGC. The reason UGC is such a successful form of marketing is because it's authentic. It's usually honest reviews about what a business is selling and the results of that purchase, with no in-post editing that makes the product or service seem like more than it is. Because UGC comes primarily from your customers, it also helps establish trust and customer loyalty for your brand. If people see other consumers loving your arrangements and designs, they'll be more likely to turn to you than another flower shop that has less customer interaction, in turn driving your loyalty and brand recognition.
As far as the type of content, the limit does not exist. UGC comes in all forms. From tweets or Google reviews to videos or blogs, consumers have numerous creative outlets to express their opinions on your business. What you need to do as a business is figure out what format works best for your marketing strategy.
While it's perfectly fine to just share whatever UGC your shop gets in any format you get it, a more cohesive and impactful tactic is to create a UGC campaign. This requires a little planning in the beginning, but ultimately it helps you in the long run as you incorporate UGC into your social media and other digital platforms. Here's a basic checklist for you to follow when deciding on your UGC campaign strategy:
While UGC shouldn't be the entirety of your social media marketing, it is something we recommend adding into your marketing strategy. We're sure your customers will love it!