If you own a flower shop, you need to have a business website. Websites serve so many purposes that can directly impact the success of your shop. From your credibility with customers to SEO, and a lot in between; we could argue having a good website is a top three must for business owners. Still not convinced? We're prepared to back up our claim! This entire blog is dedicated to the reasons you should have a website. So without further ado, we present what makes a website essential.
Customers expect businesses to have a website. We live in a digital world, and consumers are used to the instant gratification of finding something online. So a strong website gives you a leg up on your competition. Your website is where customers should be able to find your products or services, reviews, and a clear message for your flower shop. Basically, your website should house anything you want them to know about your business. It's also important for that website to look nice and be easy to use, because your customers will take that into consideration when making a decision on your business. It seems harsh, but appearances do matter when it comes to your online marketing efforts. If you have a professional, user-friendly website then odds are potential customers will trust your brand more than if you just have social media or no online presence at all.
When you learn about a new business, what's the first thing you do? Odds are, you look it up on a search engine to check it out. Your customers will do the same thing for your flower shop, and your website is the main thing they'll be looking for. Every business can benefit from having a website, even mom and pop stores that have operated for years without one. In fact, if you don't have a website it could cause customers to question if your shop is real or still open. Taking time to set up your website gives customers extra security in choosing your flower shop over your competitors. A website that links to any social media or has regular updates on content adds to that security by showing customers your flower shop is active. Establishing brand consistency on all your platforms helps too; we've got tips on that here.
Websites allow you to reach a larger audience. Consumers look online for everything, even local businesses. They expect to be able to find your location, hours of operation, and reviews when they search for it. A website with good SEO will help push your shop closer to the top of those search results (you can learn more about SEO here). If your shop is suitable for ecommerce, you can even reach potential customers from all over with a good website! If you aren't interested in selling online, local customers still rely on your website to make a decision about your flower shop. Either way, why would you not want organic growth for your shop with minimal effort?
We could go on and on about the benefits of a website for your shop. If you're worried about creating a good website or the idea of it overwhelms you, don't worry! We have an incredible team waiting to create a custom website just for your flower shop.